Fluensee Rebrands as TrackX

Investor Updates, TrackX News | January 14, 2014

Fluensee Rebrands as TrackX

Accepts Investment from RCG Group and Expands Cloud Offerings

DENVER, Colo. – January 14, 2014 – Fluensee, a leading provider of radio frequency identification-enabled (RFID-enabled) asset tracking and supply chain solutions, has received an investment from RCG Group and has rebranded the company under the name TrackX. Through this investment, the new company will extend its leadership position in the delivery of RFID-enabled solutions and leverage the strength of its technology portfolio to deliver these capabilities within a cloud environment.

“RCG Group is excited to be involved in the growth of TrackX.” says Robb James, RCG Group chairman. “Its patented technology portfolio, strong management team, and leadership position in the delivery of RFID-enabled and cloud-based asset tracking solutions further extends RCG’s ability to serve customers in our existing markets, as well as reach into new markets.”

In partnership with RCG, TrackX will strengthen its focus in sales and marketing in response to increased demand for rapid return-on-investment and RFID-enabled asset tracking solutions from a growing list of customers and partners across a broader range of industries. The company intends to not only continue to provide the highest level of support for its current offerings, but to also deliver new solutions into such markets as retail, health care, personnel safety, and supply chain management over the months ahead.

“As a strategic partner of TrackX, we are very excited to hear about RCG Group’s investment in TrackX to enable its growth, better support current customers, and serve new markets,” said Andy Stento, Senior Director of Global Alliances Intermec by Honeywell. “In the current landscape, companies are more conscious than ever about the value of technology-enabled asset visibility across the enterprise, and our continued partnership with TrackX is poised to provide our mutual customers with this strategic advantage.”

TrackX will continue to offer and support Fluensee’s AssetTrack™ and Yard™ software solutions, but will emphasize the flexible platforms’ abilities to be easily and affordably deployed on the cloud, as well as manage other advanced technologies and devices such as environmental sensors, access controls, and dynamic visual displays in order to provide more value to new and existing customers.

Tim Harvie, TrackX president and CEO added, “We are very excited to have RCG Group involved in the company’s growth. The company name change signifies the next plateau in the company’s evolution and reflects its ongoing commitment to respond to customer and partner demands for innovative, enterprise, scalable asset tracking solutions.”

About TrackX
TrackX’s RFID-enabled asset tracking and management solutions improve the visibility, accuracy, security and utilization of a company’s mobile and fixed assets. Its end-to-end solutions combine highly configurable and patented software and implementation services with hardware from leading RFID, barcode, GPS and sensor technology providers. TrackX offers its browser-based, enterprise-class AssetTrack™ solution that tracks IT assets, pallets, tools, equipment and all types of other high-value assets, along with its Yard™ application that is designed to efficiently manage assets in transportation and distribution environments. All of TrackX’s solutions are platform- and hardware-agnostic. TrackX is a privately held, venture-backed company headquartered in Englewood, Colorado. For more information, visit www.TrackX.com.

About RCG Group
RCG Group is a private equity firm investing in technology companies. RCG Group makes strategic investments in technology companies that add value to their current portfolio and where RCG Group can immediately make a positive contribution via expertise. For more information, please contact Robb James at (303) 887-8700 or RJames@TrackX.com.


For TrackX Inc.:
John Hurliman

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